Visa PTA Credit Card Earns 1% for PTAs through OneCause.com

A recent announcement by the National PTA, offers an interesting opportunity for local parent teacher associations to earn contributions by shopping at OneCause.com. A platinum Visa branded PTA credit card will earn local assocations 1% on everyday purchases. PTA supporters may earn additional contributions of up to 20% when they do their shopping at a OneCause participating merchant.

Stephen Avalone, president of CauseLoyalty LLC, says “PTAs will add a new revenue source that parents will embrace because it’s simple and focuses on everyday products that they buy anyway. Participating merchants win loyal supporters in profitable demographics.” CauseLoyalty operates the OneCause program.

Merchants are sure to benefit from the program by building their brands with the much desired family with school-aged children demographic. It’s a demographic known for spending more money on consumer products in general, and almost 80% are cause-minded shoppers who will transfer their allegiance to brands associated with their cause.

Jan Harp Domene, president of the national PTA, says “OneCause offers the most comprehensive program for PTA supporters. Combining the credit card with the everyday shopping programs will bring meaningful dollars into local PTAs that need it.” She added, “There are more than 25,000 PTAs across the country and more than five million members. That represents a lot of shopping and benefits for families.”

The new card will mirror the PTA colors and carry the PTA logo, and is being issued by Chase Card Services, in collaboration with OneCause. The card became available to supporters on the 20th of November, 2008.